Pizzeria Libretto Website

Our website was heavily shaped by feedback gathered from preliminary user studies. Everything from the photography style to specific word choices were carefully considered in adhering to the desires of restaurant website users. The end result was a website openly praised by Libretto’s guests and by restaurant critics in local & national media. Our search engine optimization quickly saw Pizzeria Libretto ranked as the #1 Google search result for many of their key marketing terms, including the phrase "Real Neapolitan Pizza”, despite being located in Toronto Canada.

Print, Branding

Pizzeria Libretto Branding

Libretto is a lively Toronto neighbourhood restaurant which opened with the brand promise of serving the most authentic Neapolitan pizza experience in the city. The entire Pizzeria Libretto marketing program was built to reinforce their three core values: "Simple, Natural, & Honest". Months before the launch, Libretto’s marketing materials were already being virally syndicated on blogs and social media in eager anticipation of the restaurant's opening. Pizzeria Libretto opened to a packed dining room, with lines forming outside shortly thereafter, and continuing ever since.