Pizzeria Libretto Branding

Libretto is a lively Toronto neighbourhood restaurant which opened with the brand promise of serving the most authentic Neapolitan pizza experience in the city. The entire Pizzeria Libretto marketing program was built to reinforce their three core values: "Simple, Natural, & Honest". Months before the launch, Libretto’s marketing materials were already being virally syndicated on blogs and social media in eager anticipation of the restaurant's opening. Pizzeria Libretto opened to a packed dining room, with lines forming outside shortly thereafter, and continuing ever since.